The entrance
An interactive scene interprets the shop’s exterior and draws attention towards the product. It tells a visual story, with a simpler alternative mode.
Projects / E-commerce preview
Califfo Moda.
From the shop
to the online experience.
A project to bring a footwear and leather goods shop in Rome online, preserving its connection to the place and considering the person who will manage the catalogue every day.
An illustrative interpretation of the shop, not a photographic reproduction.
The need
Online, with
the character of
a real shop.
A physical shop has a presence: a street, a window, materials and objects you can look at closely. The digital experience needs its own way to tell that story.
At the same time, an online shop has practical needs: updating products and variants, managing availability and helping a person move from searching to choosing.
The project
Story and operation,
in the same experience.
The catalogue
The demo explores search, filters, variants, favourites and a shopping cart. The products and purchase journey are for demonstration purposes.
Day-to-day management
A Shopify preview moves the project towards a platform the owner can use to maintain the catalogue and manage the online shop.
What it shows
A website needs
to work for the
person running it too.
The quality of an online shop goes beyond its first screen. It also depends on how clearly products are presented and what it takes to update availability, content and information.
The project brings together a distinct visual proposal and an approach to everyday management that a small business can sustain.
Project status
Demo and preview.
The work shown is a proposed digital experience with a Shopify preview. It is not presented as an operating online shop. Demonstration products, orders and payments do not represent real transactions.
Going live requires completion of the content, commercial configuration and checks agreed with the owner.
The next step
Your shop, on
the other side
of the screen too.
Let’s talk about what you sell, who buys from you and how you would like to manage the online side.