An interactive character
A leopard mascot welcomes the visitor. Its gaze, expressions and movement are part of the opening experience.
Projects / Independent concept
AYAMA.
An identity
that comes to life.
A web exploration of wine and hospitality: a bilingual presence, a distinct visual character and an interactive opening designed to be remembered.
Original illustration inspired by the project’s theme, not a photograph of the location.
The question
How do you convey
a sense of place
through a screen?
Wine, landscape, food and hospitality create an experience that goes beyond a catalogue. The concept explores how to bring those elements together and give the digital visit a recognisable character.
The visual direction uses deep green, cream and yellow, bringing a sense of place together with illustration.
The approach
A memorable entrance.
A clear path through.
A complete story
The structure covers wines, olive oil, tastings, food, stays and events, giving each subject a place in the journey.
Two languages, different modes
The project offers content in Italian and English. A simpler presentation is available when reduced motion is preferred or the interactive graphics are unavailable.
What it shows
Personality can
become an
interaction.
The project explores a specific possibility: using technology to give a visual identity a sense of presence, while keeping the information people need accessible.
It shows how graphics, content and development can be designed together, instead of arriving in disconnected stages.
The context, clearly stated
An independent concept.
This is a demonstration project dedicated to AYAMA. It is not presented as a commercial commission or as the company’s official website. Any public use of the concept requires alignment with the brand and a review of the content.
The next step
How should your
website make people feel?
Let’s start with what makes your business recognisable and find a way to bring it to life online.